Budweiser - the king of beers (where? in suburbia? The Czech brewmasters surely will argue)
Avis - we try harder (do you really?)
BMW - the ultimate driving machine (superior, perhaps, but ultimate?)
We could go on. slogans make people feel good - a sense of comfort and belonging - dare we say complacency. But what ends when the slogans are stripped away? Business as usual, I'm afraid.
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